North County Referrals

San Diego Networking Group

Rancho Bernardo Business Networking

Network Marketing, also called Referral Marketing, is an crucial component of your total marketing plan. Think for yourself, do you pick anyone out of the yellow pages, or do you ask a friend you trust if they can refer you a good vendor for the service you need? This used to be called "Word of Mouth" marketing remember? Do you prefer cold calling or do you work by referral only?

A referral is sending somebody you like to somebody you trust. It's more than just referring them - It's recommending them.
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Develop these business relationships and develop a business network.

Join us for breakfast to learn how referral networking can work for you...

North County Referrals meets every Friday at 7:00am, at Courtyard Rancho Bernardo located at:

11611 Bernardo Plaza Court
San Diego, CA 92128

• Referral Networking in North County San Diego
• Member-to-Member referrals and discounts
• Share advertising and marketing ideas
• Promote your B2B and B2C Services
• Friendly Relaxed Atmosphere
• Weekly Gift Drawing
• Great Food & Value
• Increase your Profits

There are many different kind of network groups in San Diego. There are Le Tips, BNI's and ABRA's. But what makes an independent network referral group remain strong after 26 years?

Come and visit us to find out!

WELCOME TO OUR NEW MEMBERS!!
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Leadership – Best Practices

The art of leadership is not just leading a bunch of people through a task or a project, but helping them realize their own strengths and awaken them to live their dreams. The impact of the leader’s behavior creates a bull whip effect on the follower’s performance. At times the act retains an indelible mark on the follower’s mind. In the words of Warren Buffett, “I was lucky to have the right heroes. Tell me who your heroes are and I’ll tell you how you’ll turn out to be. The qualities of the one you admire are the traits that you, with a little practice, can make your own, and that, if practiced, will become habit-forming.”

There are different styles of leadership. Ideally every human being is unique, so are their leadership styles. There are different theories related to human behaviors to form different leadership styles. As explained by Daniel Goleman on Leadership that gets results, Coercive Style with compliance focused “Do what I tell you”, Authoritative Style in leaders who have a clear vision saying “Come with me”, Facilitative Style to build harmony and teamwork through “People come first” attitude, Democratic Style to build consensus i.e. “What do you think”, Pacesetting Style who leads by example “Do as I do, now”, Coaching Style develop people through coaching with “try this.” concept. Ideally the situation as well as the environment contributes to behavior, whereas the dominant part of the nature would remain. During organizational change, when leaders are in the eye of the storm, it is imperative to identify their innate nature and predict who they would struggle for, be it people, process or the client.

The implementation of leadership development concepts would as required by the environment. A dynamic environment may include more than one strategy to implement, where in more stable and mature organizations there are fewer structures. Ultimately “Leadership is about creating a domain in which human beings continually deepen their understanding of reality and become more capable of participating in the unfolding world. Ultimately, leadership is about creating new realities.”– Peter Senge 

Put even more simply, the leader is the inspiration and director of the action. He or she is the person in the group that possesses the combination of personality and skills that makes others want to follow his or her direction.

In business, leadership is welded to performance. Effective leaders are those who increase their company’s bottom line.

SDHR Consortium, LLC has specialist expertise and can help you with anything related to making your business perform to a higher standard. Every company must measure, manage and improve its performance if it is to survive and your business is no exception.

Marlene Zagon, SPHR, Managing Director of SDHRC, has over 25 years’ experience in Human Resources and has worked with executive teams to train the next generation of leaders in their organizations. To find out more about SDHR Consortium you may contact Marlene directly at: 619-857-1644 or go to the website at: www.sdhrconsortium.com and read about the organization or request more information.

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Secrets to a Strong Personal Brand

To be a success in a referral-based business, one must have a strong personal brand. You need to be able to differentiate yourself from the competition.

A very obvious success at branding himself is Donald Trump. Not all of Trump's business ventures have been a success (those casinos in Atlantic City have filed for bankruptcy several time, for example, and then there is the New Jersey Generals and the United States Football League; we won't even go into Trump Mortgage).

But still, if there is one person who people seek to have their wagon hitched to, it is Trump.

Tim Halloran is president of Atlanta based Brand Illumination, a branding strategy firm that works with products and people. He provides a few secrets to develop a personal brand that is different, better and special.

In reverse order, Halloran said the fifth most important tip is to emphasize your strengths. "We all have our gifts-those things that come naturally to us or more easily than for others. They are also usually our passions. Taking these passions and developing marketable skills around them, should be the foundation of any great brand."

The fourth is to ignore your weaknesses. "Every performance review has a section called 'developmental areas' or something that implies areas that you need improvement. Ignore this! Don't try to fix your weaknesses. Emphasize your strengths. Does Coca-Cola change their product because it isn't healthy? No, they emphasize the product's strengths-that it is a simple moment of refreshment. You as a brand must follow the same logic."

Stand for something was his third most important. "Be unique. Don't try to be 10 different things or else the core of who you are will get lost. The strongest brands are centered on one core idea. Great brands make choices. They give up some things to represent their one core idea. Make sure that you make choices in the development of your personal brand."

Hollaran's second most important tip is to be able to back it up. "Don't try to be something you aren't. Be realistic as to what your brand can and should be. If you are not a great speaker, don't build your brand around great speaking abilities. If you can't deliver what you promise, you will cause irreparable damage to your personal brand."

Most important, he said, in building one's brand is that everything communicates. "Take every opportunity to communicate your brand. Identify the individuals and entities that are most important to your overall 'brand plan' and make every effort to communicate your brand essence. It is critical to be consistent in your communication so that your target gets a clear picture of your brand. From your clothing to your presentations to your written documents, ensure that you 'stay on message.'"

Tim Halloran is president of Brand Illumination, a branding strategy firm that works with products and people. His website is http://www.timhalloran.com