North County Referrals

Before starting TA Creative Art & Design in November of 1991, I had 14 previous years production/creative experience working as Art Director for a large commercial offset and screen printer. Since that time, I have created original design concepts that had the power to change the direction of businesses, provide fuel for their growth, and inspire trustworthy long-lasting business relationships.
Provocative thinkers, and thought leaders in business, recognize this "value creation" that helps drive innovative approaches to generating greater return on investment, fostering emotional connections and providing positive brand experiences for both business clients and their customers.
I work closely with experienced professionals in advertising, marketing, public relations, human resources, foundations, non-profits and web development - whom all provide additional resources creating rich collaborative offline and online media experiences.
Such online and offline media concepts include: annual reports, B2B/B2C collateral, banners, billboards, book covers, brochures, business cards, flyers, identity branding, illustrations, invitations, industrial and commercial displays, labels, logos, newsletters, magazine & newspaper ads, maps, posters, presentations, postcards, retail/commercial p.o.p., signage, stationery, and web content creation and management.
Communication design concept specialists have strategic focus on compelling and engaging people, through the creative structure and presentation of verbal and visual content - embracing graphic design as a "value creation" process for inspiring more business - online and offline.

"We keep your business positive in people's minds!"

Specialties: Graphic Design Concept Specialist; Verbal & Visual Brand and Identity Creative Development; Communication Design Solutions; Offline & Online Media Content Creation & Design Management Consulting.

Research shows that more than half of all businesses:

• ... are looking to design their way out of a downturn

Over half (54%) of the firms in our survey thought design would contribute to a large or great extent in helping maintain their competitive edge in the current economic climate.

• ... think design is more important now

Similarly, 53% thought that design had become more important in helping the firm to achieve its business objectives over the last three years.

• ... think design is integral to the economic performance of their Countries
The same number agreed or strongly agreed that design is integral to the countries future economic performance.

Fortunes can change for any business large or small sending a once successful and thriving operation into decline. Shifts in the economy, in consumer sentiment or changes in the marketplace are just a few of the factors that might leave a company in trouble and unsure how to get back on track. Even mighty corporations such as McDonalds or entire industries like the Swiss watch industry have fallen foul of changes in the market, but both responded through an investment in design and innovation which helped to turn their fortunes around.

What can design do?
There are many ways design can help your business perform more strongly, from improving your image (internally and externally), innovating your products or services, through to enhancing your overall efficiency and saving you money.
Companies of different sizes and from different sectors have worked with designers to improve their performance during challenging conditions.

Are you looking for a Creative Design Solution?

Advertising has consisted of advertisers shouting brand messages at consumers, hoping they would listen, retain, and act upon the information. Modern consumers don't do that. New advertising isn't advertising at all. It's just the opposite. New advertising is making information available to be pulled by the consumer when the consumer wants it, through the channel or device the consumer chooses, and in the words the consumer chooses to use – not pushed by the advertiser, aired at specific times, or in words that the advertiser made up to describe how awesome its products are. New advertisers should no longer sit in a room and let creatives make up truth-stretching claims; instead, new advertisers must listen to what consumers are asking about or how they are recommending the products to peers. Then, if many consumers are asking the same questions, advertisers can provide useful answers to those questions and incorporate the words from peers-telling-peers into such content. Finally, once the content is created, advertisers need to SEO (define) the heck out of it so people can find it when they're looking for it and using their own words as search terms. So, if at the onset of this column you agreed that advertising is supposed to get a target consumer to demand a product or service sold by an advertiser, would you now agree that advertising doesn't get a consumer to demand it (real life does)? Would you agree that advertising helps to more efficiently fulfill demands that consumers already had, if done correctly?

Agree with me or tell me I'm stupid.

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Written by: Ted Abel - July 04, 2009

Sat. Sept. 26, 2009 - SDBTWalk - To Register, go to: www.sdwalk.org

I was originally introduced to the National Brain Tumor Foundation (NBTF) www.braintumor.org last September when hearing about the 7th Annual SD Brain Tumor Walk and Angel Adventure while searching on the web for a local Brain Tumor organization here in San Diego, CA. I participated in that Walk and briefly spoke in front of everyone that day. I also noted a booth at that Walk, set up by the San Diego Brain Tumor Foundation www.sdbtf.org (not associated with NBTS) and contacted the Foundation afterwards. I have been involved with them ever since, especially with Connie Reeves Campbell, President and Peggy Budd on their patient services and fundraising efforts.

SDBTF involvement this year is considered, I think, crucial to the success of this 8th Annual SDBTWalk. Local mobilization, with compelling reasons for engaging our community, to help support the brain tumor community will have long lasting effects on raising awareness of brain tumors and the devastating impact they have on patients, their families and friends, their caregivers, and their advocacy support groups in all communities nationwide. Funding for research and funding for patient services go hand-in-hand, giving HOPE to those affected by a brain tumor while helping to support their immediate needs TODAY and TOMORROW!

Looking forward to the 8th Annual San Diego Brain Tumor Walk, Sat., Sept. 26, 2009 at Mission Bay Hospitality Point from 8:00 a.m. - Noon. Proceeds received will go towards patient support services and funding research. Questions on sponsorships, donations and forms to be filled out? Please contact 858.435.2507. Any support one can give will be most appreciated!

Thank you, Ted